Content Marketing for Emerging Markets

Task 1.1: Market and Product Selection

• Identify: Choose one product/service and one specific emerging market for your campaign. (e.g., 'Mental Wellness App' in 'Indonesia').

Task 1.2: Core Keyword Research

Using the techniques learned, simulate a keyword research process:

1. Identify one primary high-volume keyword that describes the product.
2. Identify three medium-volume, specific long-tail keywords targeting problem-solving intent (e.g., "how to save money on data plans in [market]").
3. Identify three low-competition, informational long-tail keywords suitable for a blog post.

Total Keywords Required: 7

Task 2.1: Blog Post Outline

• Select one of your low-competition keywords from Phase 1.
• Create a detailed H2/H3 outline for an SEO-optimized blog post (approx. 750 words).

Task 2.2: AI-Assisted Drafting (Written Artifact)

Simulate using an AI tool to draft the introduction and a key body paragraph:

1. Write the AI Prompt you would use to generate the content (e.g., "Write an engaging, SEO-optimized introduction for an article on [Keyword] for an Indonesian audience, maintaining a friendly and authoritative tone.").
2. Provide the resulting Introduction and one Body Paragraph (approx. 200 words total) demonstrating how the content incorporates your target keyword and addresses the local market context.

Task 3.1: Visual Asset Plan

Describe (do not create the actual image, only the plan/description) the three visual assets you would create to accompany the blog post from Phase 2:

1. Blog Header Image: Describe the visual concept (including colors, style, and tone) and explain how it will be optimized (file format, alt text purpose).
2. Social Media Teaser Graphic (for Instagram/Facebook): Describe the layout, key text overlay, and call-to-action (CTA).
3. Infographic Section: Choose a key data point or process from the article and describe the visual design for a concise, shareable graphic that explains it.

AI Integration Note: Briefly explain which AI tool (e.g., generative AI image tool, or design assistant) you would use for each visual and why.

Task 4.1: Video Script & Storyboard

Adapt the core message of your blog post into a concise, 60-second vertical video (e.g., for TikTok or Instagram Reels) optimized for mobile viewing in your chosen market.

1. Video Title/Hook: The first 3 seconds of text/visuals to stop the scroll.
2. Script (150-180 words): Write the full voiceover script, broken down into 4-5 key sections.
3. Visuals/Scenes: Beside each script section, briefly describe the accompanying visual (scene, animation, or text overlay) designed for the emerging market audience.

Task 4.2: AI for Efficiency

Identify two specific ways AI tools can speed up the video production process for this emerging market video (e.g., generating B-roll concept art, automatic subtitling/translation, voice-over cloning, etc.).