AI‑Driven Content Production

Theory

AI tools have revolutionized how marketers produce content. From auto‑design platforms to sophisticated video editors, AI accelerates the creative process by suggesting layouts, generating visuals and enhancing audio. Choosing the right tool depends on the type of content, the desired quality and the skills of the creator.

For example, Canva AI streamlines graphic design, Runway offers AI‑powered video effects, MidJourney produces art based on text prompts and various video AI tools enable automated editing and voiceovers. Understanding each tool’s strengths helps you build an efficient production workflow.

Practice

Try creating a short promotional video using an AI video editor, then design a complementary social media graphic using an auto‑design tool. Compare the results of different tools to see which interface and outputs align best with your style and objectives.

Interactive Game: Tool Match

Drag each AI tool to the scenario it is best suited for.

Tools

Canva AI
Runway
MidJourney
Video AI

Create a stunning social media graphic quickly.

Generate realistic video effects from plain footage.

Produce unique art from text prompts.

Edit videos with AI voices and sound sync.