AI‑enabled campaigns across Southeast Asia and other emerging markets showcase how technology can drive personalized messaging, optimize media buys and deliver engaging content. These case studies highlight strategies that overcame limited budgets and leveraged local insights to succeed.
By examining real‑world examples, marketers can learn how to adapt AI tools to their own context, whether it’s targeting specific demographics, automating creative production or measuring impact with advanced analytics.
Choose an AI‑enabled campaign from an emerging market and dissect its components: audience research, tool selection, creative execution and results. Consider what made it successful and how you might apply similar techniques in your own projects.
Arrange the steps of an AI‑enabled marketing campaign in the correct order.
Step 1
Step 2
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Step 4