Analytics tools help marketers measure campaign performance and make data‑driven decisions. AI enhances these tools by forecasting trends, detecting anomalies and surfacing actionable insights. Key metrics include impressions, clicks, conversions and customer lifetime value, each offering a different lens on performance.
Understanding how to interpret dashboards allows you to adjust strategies in real time. AI‑powered dashboards can automatically highlight metrics that require attention, saving you time and reducing complexity.
Explore a free analytics dashboard (e.g., Google Analytics demo) and identify which metrics are most relevant for your goals. Experiment with filters and segments to discover patterns. Use the insights to recommend improvements for a hypothetical campaign.
Review the campaign data below. Then calculate the click‑through rate (CTR) for Campaign A and enter your answer as a percentage (e.g., 5). CTR = (Clicks / Impressions) × 100.
| Campaign | Impressions | Clicks |
|---|---|---|
| A | 5,000 | 250 |
| B | 3,000 | 90 |
| C | 7,500 | 400 |