The capstone project brings together all elements of the course, challenging students to design a comprehensive marketing campaign powered by AI. This includes selecting objectives, choosing channels and integrating AI tools for creativity, delivery and measurement. A well‑structured plan ensures each component supports the overall goal.
Students should consider how AI can enhance targeting, content generation and analytics while ensuring the campaign remains authentic and resonates with the target audience.
Outline a full campaign plan: set a clear objective, pick channels, define key messages and select AI tools to streamline your workflow. Anticipate potential challenges and think about how you will measure success.
Design a simplified marketing campaign by selecting an objective, choosing channels and AI tools. Generate a plan summary.
Channels (select one or more)
AI Tools (select one or more)