As artificial intelligence becomes integrated into marketing, ethical considerations are paramount. Marketers must ensure transparency in data collection, respect user privacy and avoid bias or discrimination in AI algorithms. Building trust requires clear communication about how personal data is used and safeguards to prevent misuse.
Ethical marketing also involves balancing personalization with respect for autonomy. Consumers should retain control over their data and have the ability to opt out of targeting. By prioritizing ethical standards, brands safeguard their reputation and foster long‑term relationships with customers.
Review recent AI‑driven campaigns and evaluate them for ethical concerns. Consider questions like: Was the data used responsibly? Were consumers informed about AI involvement? Reflect on how you would design safeguards to ensure fairness and transparency.
Read each scenario and decide whether the marketing practice is ethical. Click the appropriate button.