Industry Internship / Applied Project

Theory

Internships and applied projects bridge the gap between theory and practice, offering students hands‑on experience in real business environments. They foster professional skills, expose learners to industry challenges and help build networks that can lead to future opportunities.

To maximize learning, interns should set clear goals, seek feedback and document their contributions. Reflection upon completion helps translate experiences into lessons that inform future work.

Practice

If possible, secure an internship or collaborate on an applied project related to marketing. Develop a plan outlining your responsibilities, expected outcomes and skills you hope to develop. After completion, prepare a presentation summarizing what you learned.