Marketing communication refers to the methods and channels businesses use to deliver messages about their products or services to a target audience. It encompasses both traditional media, such as television, radio and print, and digital media, like social networks, email and mobile apps. A successful marketing communication strategy aligns with overall business goals and resonates with the audience’s needs and preferences.
The core purpose is to inform, persuade and remind consumers. This includes crafting a clear value proposition, choosing appropriate channels and ensuring consistency across all touchpoints. When thoughtfully executed, marketing communication builds awareness, generates interest and ultimately drives action.
To put these concepts into practice, identify a recent advertisement and analyze its purpose and channel. Ask yourself who the target audience is, what message is being communicated, and why the chosen channel might be effective. Consider how you would adapt the message for a different medium or audience.
Drag and drop each marketing channel into the appropriate category.