Effective communication varies widely across cultures. In high‑context cultures, much of the message is conveyed implicitly through relationships, non‑verbal cues and shared understanding. In low‑context cultures, communication is explicit, direct and detailed. Understanding these differences helps marketers avoid misunderstandings and tailor messages appropriately.
Recognizing whether a culture leans toward collectivism or individualism can also guide tone and content. Collectivist societies may respond better to community‑oriented messages, while individualist societies may value personal achievement and self‑expression.
Practice adapting a single marketing message for both high‑context and low‑context audiences. Think about how tone, detail and cultural references might change. Consult examples from different regions to see how brands localize their campaigns for diverse audiences.
Drag each message to the appropriate cultural context: High‑Context or Low‑Context.