Search engine optimization (SEO) and search engine marketing (SEM) rely on targeted keywords to drive traffic. AI tools can analyze search volume, competition and relevance to recommend the most effective keywords. High‑volume keywords attract a large audience, while long‑tail and niche keywords often convert better due to their specificity.
Balancing keyword difficulty and search intent is key. Start by identifying broad themes and then refine them into phrases that align with your content and audience. AI-powered keyword planners help you prioritize where to invest your effort.
Use an AI keyword research tool to compile a list of potential keywords for your topic. Categorize them by search volume and competition. Test different combinations in your ad campaigns and monitor the results to refine your strategy.
Drag each keyword into the appropriate search volume category.
High Volume
Medium Volume
Low Volume